Search visibility, including AI Search Optimization.
Digital Paid Media
Search, display, YouTube, OTT and streaming audio.
Social Media
Locally created social that engages and inspires.
Web Design
Fresh design concepts with data-driven UX.
Website Support & Tech
Support for your site, any platform, no contract.
Creative Services
Custom design, brand content and video.
Proven results
Results from real clients
Construction software
Togal.AI
+450%
increase in leads within one year
Demand capture advertising delivered over 20,000 qualified leads across three years.
Arizona behavioral health
Entune Behavioral Health
+50%
increase in total annual call volume
Paid advertising drove growth into new markets and generated over 6,000 phone calls in a year.
National term life insurance
Big Lou Life Insurance
+40%
paid media efficiency
Restructured the paid media plan to save over $300k in annual spend while holding qualified lead volume flat.
Home care
Multi-location AZ private-duty agency
254
family calls from Google Ads in 12 months
98% answered live by a person (250 of 254). $66 per qualified call (1+ minute) at one office, vs a $74.44 industry median per lead (LocaliQ, 2026).
458 total calls from Google Ads, 262 over 1 minute. 10,497 website visits from ads, up from 15 the year before.
Home care figures from the client's 12-month report (Nov 2025 to Oct 2026). Not like for like: $66 is per qualified call, the median is per lead.
Not just talk
We use this stuff ourselves
An AI Search Visibility Audit: the queries your customers ask, run across the big 3 AI engines
Gemini
We track AI visits in Google Analytics across our clients' sites, by month and by landing page
AI assistant visits, 45 WebMO client websites combined
2,511
AI visits Aug to Oct 2026, up from 1,223 a year earlier
91%
of AI visits came from ChatGPT
2.1x in a year, while all visits grew 1.06x. Still small: about 1 in 290 visits. 44 of 45 clients got AI visits in the last 6 months.
Observed Google Analytics 4 sessions from AI assistants, 45 WebMO client websites combined, Jan 2025 to Oct 2026, aggregate only.
Our rule today
If it does not work, we will say so.
hype → real
Part 2
AI is changing all of marketing
Not just search rankings
The map for today
Every step now has AI in it
Find. Compare. Contact. Buy. Return.
Find
AI answers
Compare
AI summaries of reviews
Contact
AI chat and phone
Buy
Personalized offers
Return
AI follow-up
Illustrative example
They ask AI before they call you
About 3 in 10 Google searches now include AI-generated answers or overviews.
2.6x more visits from ChatGPT and other AI tools: 136 to 354, staying about 3 minutes
A multi-location Arizona private-duty home care agency client
Illustrative, fictional businesses
Who is the best roofer in Tucson for a tile roof?
Here are three well-reviewed options:
1. Example Roofing Co.
2. Sample Tile & Roof
3. Is this your business? ?
Same goal, new rules
SEO and AEO
SEO: be found in a list
AEO: be named in an answer
One answer. One or two businesses named, with a reason why. Everyone else is not in the room.
Real test, one AI engine, one day
A golf community: named in 6 of 7 golf questions, but 0 of 3 dining questions
Same foundation: trust, clarity, consistency
What gets you named
Four signals AI platforms use
Named in the answer
Clarity
Described the same way everywhere
Credibility
Trusted sources reference you
Relevance
Content answers what people ask
Consistency
No conflicting information
Real baseline test, one AI engine
A behavioral health provider: named in 3 of 20 AI answers at the starting point
Third-party result, not a WebMO client: in a published two-clinic test, a dental clinic's AI mention rate rose from 11% to 27% in two weeks after adding patient-question pages, structured data and staff bios; an untouched clinic went from 11% to 10%. Small sample, not proof of cause. Source: Boily, boily.co.kr, 2026.
LIVE DEMO
DEMO 1: AI visibility check
[DEMO: tool name TBD]
Demo purpose: run a real, opt-in local business through an AI search visibility check and show who the engines name; show that rankings and AI mentions differ.
Suggested staging: "The Room Check" from the wow ideas file: pre-recruit 3 volunteers by email who opt in, ask ChatGPT live "best [trade] near [town]", reveal who shows up and who is invisible. Fallback: pre-captured screenshots labelled "captured earlier today".
Placeholder slide. Click or press the right arrow to open the fallback.
Fallback (use if the live demo breaks)
What the report shows
Who the AI engine names for a local recommendation question
Where the business appears, and where it does not
Who appears in its place, and which signals are responsible
Placeholder: pre-captured, anonymized screenshot goes here
Real client results
AI-assisted ads learn from your results
More data in, better targeting out.
Google Ads leads per month, behavioral health client
15
391
Before
Now
Lead volume, not cost per lead
Home care agency: family calls lasting 1+ minute went from 7 in September to 18 in October (2.6x), and 139 across 12 months.
Source: WebMO client results. Home care: client's 12-month report (Nov 2025 to Oct 2026).
Close the loop
Ad. Click. Lead. Sale. Feed it back.
A home services client: cost per booked job down 27% in 90 days after feeding back closed sales
Ad
Click
Lead
Sale
Your sales data goes back here
LIVE DEMO
DEMO 2: AI-assisted ad campaign
[DEMO: tool name TBD]
Demo purpose: show an ad account or a generated ad set and the data the system learns from.
Suggested staging: "Ad Copy Cage Match" from the wow ideas file: show two AI ad variants against one human-written ad, audience votes by applause without knowing which is which, then reveal with honest labels. Fallback: campaign dashboard screenshot with client info blurred.
Placeholder slide. Click or press the right arrow to open the fallback.
Fallback (use if the live demo breaks)
Campaign dashboard (client info blurred)
The conversions the platform is told to optimize for
What the data shows after the first weeks
What a person still reviews before anything goes live
Placeholder: pre-captured, anonymized screenshot goes here
Imagine a site that stays current
AI builds and maintains your website
Draft. Update. Fix. Faster. A person approves.
Before (hypothetical)
A page that sat untouched for 2 years
After (hypothetical)
Reviewed and refreshed monthly
Typical page update: 3 days down to 2 hours
Illustrative
Personalized to who is looking
Same site, different first impression.
yourroofer.example
Fast roof repair, today
Book a repair
Visitor from a "roof repair" ad
yourroofer.example
Get your new roof quote
Request a quote
Visitor from a "new roof quote" ad
Only the headline and the button change. The page, the proof and the phone number stay the same.
Ad-matched page: 4.1% conversion vs 2.3% for a generic page
Illustrative
Answers at 9pm
From your own information, not guesses.
A home services client: 38% of chat questions arrive after 6pm
Example Roofing Co. chat
Do you serve my area?
Yes, we serve Tucson, Oro Valley and Marana (fictional example).
Can you quote a tile roof?
I am not sure about tile pricing. Let me get a person for you.
Talk to a person
LIVE DEMO
DEMO 3: website AI and customer Q&A
[DEMO: tool name TBD]
Demo purpose: show an AI answering real customer questions from a business's own content, and what it does when it does not know.
Suggested staging: "Website in 5 Minutes" is the biggest wow but highest risk; keep a pre-built backup and a labeled screen recording. Ask the room for a question to type in. Fallback: 3-frame strip (question, answer, hand-off to a human).
Placeholder slide. Click or press the right arrow to open the fallback.
Fallback (use if the live demo breaks)
Question, answer, hand-off
Question typed by the room
Answer drawn only from the business's own content
Hand-off to a person when the AI does not know
Placeholder: pre-captured, anonymized screenshot goes here
Example, sample data
Your CRM already knows things
Your customer data is an asset. AI turns it into next steps.
Sample Customer
Last purchase: Example service
Last contact: 12 days ago
Status: Quote sent
Follow up: quote sent 12 days ago
Ask for a review: job finished last week
Check in: annual service due next month
$14,830: average lifetime value of one home care client (HomeCareCEO, 2022 data)
A law firm client: 140 old inquiries re-contacted, 9 new consultations booked in 30 days
Illustrative
Ask. Respond. Learn.
AI drafts, you approve.
★★★★★
Request sent after every job
Example customer review: "Fast, friendly, fair price."
Review requests after every job: 3 reviews a month became 11
AI draft reply
Thank you so much! We are glad we could help and appreciate you taking the time to say so.
Approve
Illustrative
Not "Dear Valued Customer"
Messages that match the person.
Generic
Dear Valued Customer, we have great offers this month. Call today!
Personalized
Hi Maria, it has been a year since we replaced your tile roof underlayment. Want us to take a quick look before monsoon season?
Personalized follow-ups: 9% reply rate vs 3% generic
LIVE DEMO
DEMO 4: CRM with AI insights
[DEMO: tool name TBD]
Demo purpose: show AI summarizing a customer record, drafting a follow-up, and suggesting who to contact.
Suggested staging: "Review Reply Speed Run" or "Bad Review Bot" from the wow ideas file: paste 5 anonymized reviews, AI drafts replies with a stopwatch, you edit one live. Use sample data only. Fallback: screenshot sequence of summary, draft, approval.
Placeholder slide. Click or press the right arrow to open the fallback.
Fallback (use if the live demo breaks)
Summary, draft, approval
AI summary of a (sample) customer record
Draft follow-up written for that customer
A person approves before it is sent
Placeholder: pre-captured, anonymized screenshot goes here
Example, made-up data
It notices what you would miss
Sales. Traffic. Behavior.
Seasonal pattern: home care inquiries run about 50% higher in January (Caring.com)
Example, made-up dataA restaurant client: Tuesday covers ran 22% below average
LIVE DEMO
DEMO 5: AI trend spotting
[DEMO: tool name TBD]
Demo purpose: feed in sample sales or traffic data and show the trends it flags in plain English.
Suggested staging: "Trend Spotter Mystery Box" from the wow ideas file: a synthetic dataset with planted insights, clearly labeled as sample; ask AI "what is weird here?" for three findings. Fallback: screenshot of the tool summary.
Placeholder slide. Click or press the right arrow to open the fallback.
Fallback (use if the live demo breaks)
Trends flagged in plain English
One flag that is useful
One flag that is wrong (if it appears), and how you can tell
What you would do about it
Placeholder: pre-captured, anonymized screenshot goes here
Built for your business
Custom tools, not off-the-shelf chatbots
Off the shelf: generic. Custom: knows your services, your prices, your rules.
A property management client: maintenance replies drafted in 5 minutes instead of 45
Off the shelf
Hi! How can I help you today?
Generic. Knows nothing about you.
Your agent: a tool with a job description
What it knows: your services, service area and policies
What it can do: answer questions, book calls, draft replies
What it never does: quote prices, make promises or send anything without approval
LIVE DEMO
DEMO 6: a custom agent
[DEMO: tool name TBD]
Demo purpose: show an agent built for one specific business task end to end, including its limits.
Suggested staging: "Meet Your Intern: Live Custom Agent" from the wow ideas file: build or run a small agent that researches 3 pre-checked public competitors of a volunteer and returns a briefing. High risk; keep a recorded run as backup. Fallback: 3-step strip (task given, agent works, human approves).
Placeholder slide. Click or press the right arrow to open the fallback.
Fallback (use if the live demo breaks)
Task, work, approval
The task the agent is given
The agent works through the steps
A person approves the result
Placeholder: pre-captured, anonymized screenshot goes here
Real or hype?
Ask these 4 questions
1
What does it actually do today?
2
Can I see it working?
3
What data does it need?
4
What happens when it is wrong?
If they cannot answer, walk.
Human in the loop
AI does the first draft. You make the call.
AI is good at
Summarizing Drafting Sorting Flagging
APPROVAL GATE
A person decides
Pricing Tone Anything promised to a customer Claims
Part 2 recap
What to remember
AI touches the whole journey
Data makes it better
Humans stay in the loop
Part 3 · Optional
If you want help with the first step
Be found where people now ask
The offer
AI Visibility Package
Get named in AI answers. Show up in ChatGPT.
An HVAC client: 31 booked jobs traced to AI-assistant referrals in 6 months
AEO
Be named in the answer
+
ChatGPT ads
Paid presence, new and in beta
How it works
Four steps
1 AuditWhere AI names you today
2 FoundationSite, listings, reviews, structured data
3 BuildAuthority content, plus ChatGPT ads with tracking
4 Monitor and reportWhat changed, plainly
An AI visibility audit in the first few weeks gives a baseline; meaningful improvement in AI citations typically takes 3 to 6 months, depending on starting position and competition.
Choose your tier
Two tiers
Standard
Plus
AI visibility audit
Entity and structured data work
Question-and-answer content
Citations and references
Monthly AI monitoring report
ChatGPT ads setup and management
Google AI Overview ads management
–
Price
[PRICE TBD]
[PRICE TBD]
A good fit if
Who this is for
You are a local or service business
Customers ask questions before they buy
You want to be in AI answers early
Not a fit
If you want guaranteed rankings
Honest status
What is available today
Beta
ChatGPT ads
Open to US businesses in beta.
Google AI Overview ads
Run through existing Google campaigns.
Details are still changing.
Status as of November 12, 2026
Next step
Book a free strategy call
Tell us about your project. We respond within 24 hours.
Gemini